Do you have specific challenges or issues to manage with your brand or product?
Or do you just not have enough time to get everything accomplished that's on your To Do list?
Tall Order Consulting can support you by bringing diverse experience from all segments of a pharmaceutical business; from traditional primary care, specialty care, biological products to consumer care marketing.
Projects we have managed in the past include:
- Business planning - 5 year long range planning, one year planning, POAs
- Market assessments for potential new launches, brand extensions
- Brand protection programs
- Development of promotional materials - detail aids, clinical trials, 3rd party pieces, lunch and learn programs, promotional books
- Development of Accredited Continuing Health Education (CHE) programs
- Advisory boards for GP's, Specialists and Pharmacists
- Switch programs for product line extensions or de-listing scenarios
- Phase four trials
- Inventory and supply chain management
- Designing work plans and protocols for marketing departments
Traditional Primary Care
Client Ask: To develop new promotional materials for use with General Practitioners.
Tall Order Deliverables: New materials were developed, PAAB approved and produced. Added value was provided through two communication pieces (Implementation Sheet and Trail Guide) that provided clarity and direction to the sales force and could be used for training purposes.
Results: The Product Manager reduced their workload significantly by having to only approve all items and not having to review references, manage dockets, deal with internal and external communications and logistics.
Specialty Care
Client Ask: To support the needs of a new specialty sales force being added on the brand.
Tall Order Deliverables: All sales aids (PAAB approvals included), communications, training materials as well as the facilitation of the training sessions.
Results: New sales force up and running effectively and increasing sales in their specific target groups within the specific timelines requested. Product Manager, though consulted throughout the project, did not have to manage any of the details and could continue to focus their attention to the larger segment of the business for their brand.
